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A nonprofit organization of diverse writers, our members
are involved in a wide variety of areas including articles, essays,
web content, children's writing, short stories, novels of all genres, plays,
screenwriting, and poetry. |
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May 17, 2008 SCWA SPEAKER
Antoinette Kuritz -- Literary Publicist/Radio Host/Founder of La Jolla Writers Conference
“Successful PR - From Book to Best Seller3!”
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For the past two years, Antoinette Kuritz has generously addressed the Southern California Writers Association on the topic of successful literary PR. A nationally published writer, founder of the La Jolla Writers Conference and host of the Writers Roundtable Radio Show, she has mentored scores of writers onto the New York Times Best Sellers List – authors like John Edward and Kaza Kingsley, to name a few. A successful author in her own right, Antoinette has received the International Reading Association Award, has written articles for the Ladies Home Journal, The Washington Post, The Boston Globe and the New York Times, and has been featured on CNN, Dateline, Larry King, Fox and Friends and MSNBC.
“This is a business and I know the secrets you need to know to succeed,” Antoinette says. “I want to teach you how to plot your book, how to find an agent, how to handle publishers and how to avoid the five most common marketing mistakes made by new authors. These facts are ‘musts’ for the up-and-coming author and apply to non-fiction and fiction works, alike. So long as a writer writes just for his or her family and friends, he or she is just a writer. The minute the writer wants someone to pay to read what he or she has written, he is in business. And in order to be successful in the publishing industry, a writer needs a real understanding of how it works.”
Truly effective PR creates public interest in your book and takes timing, originality, and know-how. It means honing your pitches and knowing when and how to use them. It means positioning yourself as an expert, and authority, as someone of interest.
Learn how to define your own truly effective PR campaign including timing, originality, choreography, and know-how. It starts much earlier than you might think. What does it take to get attention from TV, radio, and print media? What is a hook, what is a sound bite, and how should you use each? What is the purpose of a media kit, and what should it include? How do you create the demand that gets your book off bookstore shelves? How do you expand audience reach? Can you really do it yourself?
If you want to know how to write so that others won’t be able to put down your manuscript, to learn the “how to’s” that make books into commercial successes, join us on March 17th at the Southern California Writers Association meeting, and glean a wealth of knowledge from celebrity/writer Antoinette Kuritz.
RSVP & pay using paypal
June 21, 2008
Surprise Speaker! Watch for the June Newsletter to find out who is speaking to the SCWA next month. Something special is in the works, so keep your eyes open and lock the date on your calendar!
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